About Us

About The Brand

True Religion is an American fashion brand known for its premium denim and distinctive stitching. Founded in 2002 by Jeff Lubell and Kym Gold, the brand quickly gained popularity for its unique take on jeans, introducing a “Super T” stitching technique that became its hallmark. This stitching, with oversized threads, is designed to give each pair a rugged, handcrafted look, setting True Religion apart in the competitive world of denim.

The brand’s aesthetic leans into a blend of streetwear, luxury, and Western influences, which appeals to a wide range of customers looking for high-quality denim with a unique style. Although jeans are its mainstay, True Religion also offers a full line of clothing, including shirts, jackets, sweatshirts, shorts, and accessories, often featuring bold logos and distinctive branding.

True Religion’s designs are widely recognised for their attention to detail and signature styles, making them popular among celebrities and style-conscious consumers worldwide. While the brand faced challenges and a restructuring in the past, it has reemerged as a strong contender in the fashion industry, blending classic designs with modern trends to maintain its appeal.